Out of the box, literally

A breakout car, for a breakout brand

When Tribal and Cupra started chatting about the launch of the performance brand in Australia, we had to think a little differently.

Together with media partner PHD they identified the new anamorphic ad unit in Federation Square, as a great spot to break out!

/ˌanəˈmɔːfɪk/

adjective
denoting or relating to a distorted projection or drawing that appears normal when viewed from a particular point or with a suitable mirror or lens.

“an anamorphic widescreen image“

Next-gen gaming tech

Tribal’s role wasn’t just to fill a media spot, it became part math and part creative problem for us to solve. Our team took high res imagery of the vehicles, and rendered them to the exact spec in our bespoke design studio.

The outcome, is a fully immersive 3D model that can be explored in social and web experience, and traffic-stopping ad placement, in one of Australia’s most iconic spots.