Australia’s most valuable commodity?

THE CREATIVE INDEX

Tracking the economic value of creativity, Australia’s greatest natural resource.

With our partners at DDB, and in conjunction with investment and advisory firm Jarden, we helped launch the Creative Index.
The index aggregates Australia’s top creative companies using historical and live ASX share price data, from 2012 to now. The result: proof of the performance and power of creativity, as a total dollar figure.

TRACK THE VALUE OF CREATIVITY

Companies including SEEK, Cochlear, Medibank, and Treasury Wine Estates, plus media companies like Nine, Domain, REA Group, oOh!, and carsales.com.au, feature on the Creative Index, selected for prioritising creative thinking to drive their innovation and growth.

The Creative Index can be explored online at creativeindex.live

We know the impact industries like mining, technology, manufacturing, and finance make on the stock market. But for too long, the value of our greatest resource, creativity, has been seen as cultural, not economic. The Creative Index changes that. It is tangible evidence that creativity has incredible commercial value. And it proves that creativity is the most powerful force in business, worth the investment.

Stephen de Wolfe - DDB Group Chief Creative Officer